Once you master the basics of how to write articles youÆll begin to really reap the rewards that writing articles can pr... Keywords: how to write articles Article Body: I've seen just about every imaginable mistake when it comes to writing articles for promotion. It's a downright shame! Most Internet business people realize that writing articles is an excellent technique for promoting their businesses, ezines, products,and services. Unfortunately, most haven't actually mastered the basics of how to write articles. Once you master the basics of how to write articles youÆll begin to really reap the rewards that writing articles can provide. Your aim is to instantly be able to create articles that will engage readers, give you credibility, and promote your business. Your first, and possibly the single most important step is to decide what keyword (or keyword phrase) you want to write your article around. If you donÆt choose the right keyword in this very first step, then it will undermine everything else you do from here on out. Why is Your Keyword Important? Well,targeted Readers use search engines to find information using keywords.Choosing your keyword will help ensure that you write an article that someone actually wants to read. Now your going to have to provide the reader with some useful content.You have to provide high quality, useful content in your article or your targeted readers will simply hit their ôback buttonö and find another source of information.You have to provide them with a solution to there problem. People go on line and search for answers to their problems and for information, not for products... So, all you have to do is give them what they want and relate it to your business. It sounds easy enough, doesnÆt it? The key here is not to give them an ôin your faceö sales pitch. Don't focus on the sale. Put yourself in the targeted readerÆs uncomfortable chair in front of a dinky computer screen and think about things from their perspective. Having warmed the reader up with the useful info, now is the time to strike with a profit pulling link, be that an affiliate link that relates to the article or a link to your own website. You Do this in the form of a resource box. Your resource box goes right at the end of your article and provides some information about either you or your business. Ideally, itÆs a mini-advertisement that makes the reader want to click through. Something like: [[ABOUT THE AUTHOR: Derek specializes in teaching real people
piece
is
an
abstract
triptych
that
I
found
while
I
was
in
Atlanta
buying
religious
paintings
The
piece
was
called
Guardian
Angel
and
I
love
it
My
patrons
fell
in
love
with
it
as
well
They
have
asked
me
to
track
down
the
artist
and
see
if
he
has
anymore
religious
paintings
available
The
only
religious
paintings
that
I
actually
do
not
buy
are
ones
that
reflect
the
image
of
Jesus
on
the
cross
I
don’t
have
a
problem
with
them
some
of
them
are
extremely
well
done
and
would
more
than
likely
sell
well
but
my
investors
made
it
very
clear
when
they
financed
the
gallery
that
I
would
not
put
that
image
into
it
PPPPP
683
Ajello
Candles
The
motto
of
the
Ajello
Candle
Company
is
“It’s
better
to
light
a
candle
than
to
curse
the
darkness”
This
candle
making
company
has
been
in
business
since
1775
The
business
has
been
family
owned
for
seven
generations
The
candles
from
Ajello’s
are
well
known
for
their
beauty
and
quality
While
they
make
more
candles
now
than
in
1775
their
dedication
to
quality
and
to
customers
has
never
changed
The
Ajello
Candle
Company
was
founded
by
Rafael
Ajello
an
Italian
painter
He
was
also
a
beekeeper
so
he
tried
his
hand
at
using
bees
wax
to
create
candles
He
worked
hard
to
create
a
formula
that
worked
well
The
formula
combined
with
his
outstanding
artistic
ability
lead
to
the
birth
of
the
Ajello
Candle
Company
In
1785
the
company
earned
the
honor
of
creating
all
the
candles
for
the
Vatican
He
and
his
wife
ran
the
business
keeping
their
children
involved
in
the
processes
from
an
early
age
As
time
went
on
their
children
and
grandchildren
kept
the
business
running
as
well
as
passed
the
family
business
on
to
their
children
By
1862
the
company
had
established
itself
as
a
leader
among
the
candle
making
industry
They
had
also
added
perfumes
and
many
.
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